BIO

I’m an award-winning filmmaker and photographer creating innovative ideas and captivating campaigns that leave a lasting impression. I specializes in high fashion and luxury hospitality brands, delivering evocative portraits and gripping fashion editorials bursting with colour, energy and character.

I’ve spent the last 25 years chasing one thing — stories that move people.

Whether through the lens of a camera, behind the director’s monitor, or now on the written page, storytelling has always been my driving force. It’s what led me to become a photographer, then a filmmaker, and now an author and platform builder. Along the way, I’ve worked with some of the most iconic brands in the world — Harley-Davidson, Ford, Jack Daniels, Canon, La-Senza, and many more — creating visuals that weren’t just beautiful, but meaningful. My work has been featured in Vogue, Harper’s Bazaar, Pump, and Féroce — and I’ve never taken a single frame for granted.

My passion for visual storytelling eventually led me into film. I’ve directed award-winning short films and brand campaigns, including one that raised $120 million for student scholarships — a reminder that stories, when told right, can change lives. Most recently, I created and directed Bollywood Witches, a dark, folkloric series blending South Asian mythology with modern feminism. It premiered on CBC and is now streaming on Netflix.

Over the years, I’ve received multiple international awards for direction, cinematography, and storytelling — but what matters most to me isn’t the recognition, it’s the response. I care about how stories make people feel. How they shift something inside. How they leave a mark.

That’s why I launched Chief Story Officer — a book and eventually a storytelling platform that helps brands, creators, and founders harness narrative as a strategic superpower. Through books, courses, consulting, and boutique production, I now help others tell stories that connect deeply and convert powerfully. My first book, Chief Story Officer: Become a Visionary Who Transforms Narratives into Million-Dollar Brands, is both a guide and a creative battle cry — a toolkit for anyone tired of hollow content and ready to lead with meaning.

And now, I’m stepping into a new frontier with The Heart Project — a creative initiative using AI-generated art to support real-world change. Every piece we sell donates a portion to grassroots charities in India. It’s art with soul, technology with empathy — and proof that even in the age of machines, what matters most is still the human heartbeat behind it all.

At my core, I’m a storyteller who believes that creativity is one of the most powerful tools we have — to inspire, to connect, and to create a better world. And I’m just getting started.