Rakesh Sidana — ADAASA

Founder | Executive Producer | Director | Author

2026 Canadian Screen Awards Nominee — Best Director. 19 International Awards & Official Selections. $120M Fundraising Campaign. 25+ Years in Film, Photography & Production.

About

For more than twenty-five years, Rakesh Sidana — known increasingly as Adaasa — has built a body of work at the intersection of story, image and human behaviour. His career spans film, photography, fashion, documentary, books and AI.

Expertise

• Consulting

  For founders, institutions and brands seeking narrative clarity and strategic positioning.

• Executive Production

  For stories that need calm hands, sharp instincts and senior creative oversight.

• Direction

  For films and campaigns built from emotion, rhythm, silence and consequence.

• Photography

  Portraits, fashion, editorial and brand photography.

• AI Production

  Creative direction and production strategy for AI-assisted storytelling.

Books

• Chief Story Officer™

  Notion Press · 2025. A strategic guide for founders and brand builders.

• Creative Director of Machines™

  Notion Press · 2025. A manifesto about AI and creative direction.

Selected Clients

Harley-Davidson, Ford, Canon, Jack Daniel's, Mattel, Fisher-Price, La Senza, La Vie en Rose, Manish Malhotra, Nivedita Saboo, Malabar Gold & Diamonds, Upper Canada College, Napoleon Grills, Vogue India, Harper's Bazaar, Times of India.