# Rakesh Sidana | ADAASA

Rakesh Sidana, known as ADAASA, is a filmmaker, author, and creative strategist working at the intersection of image, story, and meaning. ADAASA represents a premium, cinematic approach to storytelling across film, photography, fashion, documentary, and AI.

## Key facts

- 2026 Canadian Screen Awards Nominee (Best Director, Bollywed Season III)
- 19 international awards across Berlin, Barcelona, Amsterdam, and other festivals
- Led a $120M fundraising campaign through narrative strategy
- Clients include Harley-Davidson, Ford, Canon, Jack Daniel's, Manish Malhotra, and Nivedita Saboo
- Author of *Chief Story Officer™* and *Creative Director of Machines™*

## Site sections

### Home
URL: https://www.adaasa.com/
Overview of Rakesh Sidana's work, expertise, client roster, books, and awards. Covers consulting, executive production, direction, photography, and AI-integrated creative production.

### FOLIO
URL: https://www.adaasa.com/folio
Photography and film portfolio, with the existing portrait, fashion, editorial and hospitality photography followed by AI spots, documentary, broadcast, institutional, fashion, short and dance films. Featured film works include Hermes AI Spot, Love Song, Upper Canada College, Min's Tale, Vitality – Martha Graham, Dreams, and Never Tear Us Apart.

## Topics

- Cinematic storytelling and narrative strategy
- Executive production and creative direction
- Fashion and editorial photography
- Documentary and short film production
- AI integration in creative workflows
- Brand storytelling for founders and institutions
- Authorship and thought leadership in creative industries